A Brand Refresh for a Brand New Year
El Dorado Hills, CA, Febrauary 22, 2019 – A Brand Refresh for a Brand New Year
Patra is proud to announce the implementation of a brand refresh. This refresh is part of the ongoing evolution of our brand and positioning, intended to support Patra’s goals of reinforcing our inclusive global brand, establishing a consistent look and feel across service offerings, and creating a structure in which future service expansion is seamless.
“Formerly, we branded our corporation in name, by geography, and in color, by service offering. With our new branding, we present Patra as a unified and integrated global company that offers a wide-variety of insurance process services. This is a strategic representation of who we are and have always been,” says Patra Chief Revenue Officer, Bob Murphy.
Patra’s brand refresh includes updated logos, cohesive brand imagery, and standardization of color and language, all of which are being transitioned strategically and thoughtfully over the coming months. Soon, you will see Patra’s updated look and feel in our collateral, presentations, new marketing and sales tools, stationary, updated social media outlets and in the launch of a new website.